“Ibrahim and is team produced work of the highest quality despite an ever changing brief and were very easy to work with. We needed a technical animation of how a Nicorette product works within the human body and they produced exactly what we were looking for. It flowed really smoothly and looked great.”
— Richard Grisman (AMVBBDO)
Client: AMV BBDO
Project: Nicorette Dual Support
I had the chance to work with AMV BBDO for Nicorette. The promo takes us on a journey of the life of a busy woman who uses Nicolette patch and Quick Mist to subdue her cigarette cravings. Shot entirely from a POV angle, the brief was to create a seamless transition, into and out of a full 3D graphical world, illustrating how the the patch works inside the human body.
Lead 3D animator Davide Frusteri was responsible for creating the stunning 3D section of the film. His key contributions being; the modelling & compositing of the diagram, as well as the fluid X-Particle stream featured in this section.
Working close with lead creative Israel Alem and producer, Samantha Roberts we managed to create a look and feel that was completely on brand and met with the clients expectations.
